Machine Learning

• Technology
• 2025, Jan 25

The Role of AI and Machine Learning in Modern Data Analytics

In today’s digital economy, businesses generate data at an extraordinary pace. From customer interactions and online transactions to IoT devices and social media, data is everywhere. But the challenge lies not in collecting data — it lies in making sense of it. That’s where Artificial Intelligence (AI) and Machine Learning (ML) play a transformative role. They are not just buzzwords anymore; they are essential tools powering modern data analytics and helping businesses uncover hidden insights, predict outcomes, and make smarter decisions.

Machine learning will automate jobs that
most people thought could only be done by people.

Dave Waters

Artificial Intelligence (AI) is the broader concept of machines being able to perform tasks that typically require human intelligence — such as problem-solving, decision-making, and pattern recognition.